Sky Cinema - Santas Team

The brief.
Sky asked us to put together the magic of Christmas with the entertainment
of great Cinema.

The idea.

To reinforce Sky’s position as a cinematic authority, over the Christmas period, we realised a rich media campaign composed of high-impact formats in which cinematic Santas invade the pages in a spectacular fashion. Also, we released a Facebook Connect application that allows users to send truly spectacular
greetings cards: a 'Godfather' Santa, Don Natale, is the carrier of a Christmas wish you can't refuse.


Don Natale


Virgilio | Swat

Virgilio | Super Hero

Yahoo | The Xmas Assoult

Corriere | Armageddon

Youtube | Masthead