Sky Cinema - Santas Team
The brief.Sky asked us to put together the magic of Christmas with the entertainment
of great Cinema.
To reinforce Sky’s position as a cinematic authority, over the Christmas period, we realised a rich media campaign composed of high-impact formats in which cinematic Santas invade the pages in a spectacular fashion. Also, we released a Facebook Connect application that allows users to send truly spectacular
greetings cards: a 'Godfather' Santa, Don Natale, is the carrier of a Christmas wish you can't refuse.